BleedsRefer to the following guidelines when submitting digital ads.

• Formats: Submit your ad in a .TIF, .EPS (Photoshop or Illustrator CS2), or press-ready PDF (Acrobat 7.0) format. If submitting an Illustrator .EPS file, fonts must be outlined. There will be an extra charge for any ad submitted in formats not listed above.
• Colors: Files must consist of only CMYK process colors. Non-CMYK colors will result in an extra charge.
• Fonts: All fonts used in PDFs must be embedded. All fonts in Illustrator files must be outlined.
• Images: All images used to create your ad must be CMYK or grayscale only, and .TIF or .EPS format. RGB, spot, Lab, and ICC-based colors are unacceptable. Image resolution must be at least 300 dpi; line art should be at least 800 to 1200 dpi.
• Borders: If you want your ad to have a border, include it in the ad file.
• Color Proofs: Ads must be accompanied by a hard-copy match print. Fax, color lasers, and SWOP-certified proofs are accepted. Jameson Publishing cannot be held responsible for color, positioning, or accuracy of digital file output if a SWOP-certified proof has not been provided.
• Platform: PC

Digital Requirements Refer to the following guidelines when submitting digital ads.

• Formats: Submit your ad in a .TIF, .EPS (Photoshop or Illustrator CS2), or press-ready PDF (Acrobat 7.0) format. If submitting an Illustrator .EPS file, fonts must be outlined. There will be an extra charge for any ad submitted in formats not listed above.
• Colors: Files must consist of only CMYK process colors. Non-CMYK colors will result in an extra charge.
• Fonts: All fonts used in PDFs must be embedded. All fonts in Illustrator files must be outlined.
• Images: All images used to create your ad must be CMYK or grayscale only, and .TIF or .EPS format. RGB, spot, Lab, and ICC-based colors are unacceptable. Image resolution must be at least 300 dpi; line art should be at least 800 to 1200 dpi.
• Borders: If you want your ad to have a border, include it in the ad file.
• Color Proofs: Ads must be accompanied by a hard-copy match print. Fax, color lasers, and SWOP-certified proofs are accepted. Jameson Publishing cannot be held responsible for color, positioning, or accuracy of digital file output if a SWOP-certified proof has not been provided.
• Platform: PC

Frequently Asked Questions Why is a SWOP-certified proof requested?
SWOP-certified proofs (not color lasers or PDFs) are used by our print company to monitor the colors of ads throughout the print process. The requirement is included with our digital specs, and for current SWOP specifications and additional information, go to www.swop.org. Using a SWOP-certified proof allows you to see how your file will print, and if there's any problem, you can have it corrected before submitting to us. You may choose to fax a copy and trust that the colors in the file will print to your satisfaction, but we must ask for your written acknowledgement regarding responsibility.

What is considered a two-color ad?
A two-color ad can use up to three CMYK process colors. Spot colors are not acceptable.

Does Life Science Leader have an FTP site?
Life Science Leader does provide an FTP site for uploading files. Please contact our production manager (see below) for more information.

Ad Labeling Requirements When submitting your advertisement to us, include:

• Magazine title and issue
• Agency/vendor/advertiser name
• Production contact and phone numbers
• File name/number and list of contents

Ad Production For advertisers requiring total ad production, Life Science Leader outsources the ad copy and design work to a local ad agency. Contact the production manager (see below) for more information.

For additional questions about ad requirements, contact:

Lynn Netkowicz
Production Manager
Life Science Leader
(814) 897-9000, ext. 205
This email address is being protected from spambots. You need JavaScript enabled to view it.